With the rise of new business models and the convergence of mobile, social and cloud-based computing, the role of content in customer engagements is increasingly important. With content as the driving force behind all engagements, organizations can create experiences that meet customers’ demands. A content-centric digital transformation strategy can help organizations to transform their customer experience, while embracing divergent business models and delivering new experiences. This article focuses on the value of content in the customer experience.
For content-centric digital transformation to succeed, organizations must establish a robust content management capability. This is crucial for contextual automation. This allows transactions and collaboration to take place in the context of the content. A robust platform can enable web-service-powered access to all relevant information. Adding artificial intelligence or machine learning capabilities can improve operational speed and accuracy. With automated content processing, employees can focus on more complex, subjective decision-making.
The process of creating and publishing content should provide value to the readers. The content should solve a specific customer problem or business goal. For example, if a startup is developing a fitness-related app, it should create fitness-related content, and so on. Ultimately, content should provide a destination for readers. Once it is created, it should be measured, tweaked, and published again. It’s essential that content marketing be consistent and deliver results.
A robust content management capability is essential for organizations that want to make the digital workplace 100% digital. It will also give users the ability to access information anytime, anywhere. This will allow them to take advantage of content in an intelligent, intuitive way. It will help you avoid the headache of compliance. And most importantly, it will help you leverage the benefits of a content-centric digital transformation. So, what should you look for in a content-centric digital transformation platform?
A robust content management platform is essential for an organization. It helps implement contextual automation and collaboration in real-time. By leveraging a robust content management platform, an organization can make its office completely digital. With a robust content management strategy, organizations can make their office paperless and 100% digital. Furthermore, they can use automated processes to manage their information, freeing up their time for more important activities. Consequently, content-centric digital transformation can be a successful journey.
When it comes to content-centric transformation, it is important to understand the different content-centric technologies and their uses. For instance, a robust platform can enable companies to use contextual automation in real-time. For example, if an organization is building an app that helps users stay fit, it would create fitness-related content. And so on. A robust content management platform ensures the future-ready digital workplace. This is a key element in a successful content-centric digital transformation.